A diverse workforce has employees with difference in gender, race, age, and other individual traits. The diverse workforce is becoming more popular in large or small business.
Different Perspectives
People from different backgrounds bring their own cultural experiences to the situations they face in their companies and this broader point of view tends to allow for a better resolution.
Broader Coverage
Employees with diverse backgrounds can also provide the company broader coverage in a global marketplace. The ability to speak and write the language, and know what consumers want are advantages of employees that can relate to global customers.
Understand Marketing Audience
While you are working on marketing projects, people of diverse backgrounds can help you understand the characteristics and habits of people with backgrounds similar to their own.
Company Image
The way consumers view businesses can impact the company's ability to make profit. Business embraces a multicultural labor force may benefit from a more positive image.
Source: http://innovationzen.com/blog/2007/05/07/the-benefits-of-a-diverse-workforce/
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